Yet running a gambling firm in China is illegal. Now, you are more likely to see adverts for companies - often featuring Chinese script and the lucky number eight - promoting gambling to viewers in China, a country with around 1.4 billion people and an obsession with the Premier League and gambling in all its forms. Once upon a time in the top flight, radio station Classic FM sponsored Queens Park Rangers’ shirts, the logo of Muller yoghurts was emblazoned across the chests of Aston Villa players and the Pizza Hut logo had pride of place on Fulham’s kit. Jonjo Shelvey and Joao Moutinho playing in Nanjing in their clubs’ specially adapted shirts (Photo: Robbie Jay Barratt/AMA/Getty Images)
